Total meets Twitter

Corps aren't always good at social meeja. Take those nice Frogs at Total:

⬇ [THREAD] ⬇

How Total is integrating #climate into its strategy?

— Total (@Total) September 25, 2018

Well... OK. You're trying to show willing I suppose. But not providing a link to some kind of webpage giving a bit more details is a fail from the start.

Oh, but wait. They weren't finished:

1/6
We are positioned in fast-growing #lowcarbon markets, which means we offer an #energy mix whose carbon intensity is steadily decreasing.

— Total (@Total) September 25, 2018

Well, all right, but this is the internet and my attention span is low. Could you come to the point?

2/6
In support of this change, we have created a tool for measuring the #carbon intensity of the #energy products we make available to our customers. That metric indicates the average of our products’ greenhouse gas emissions.

— Total (@Total) September 25, 2018

Meh. That's a bit dull. However, it gets more amusing, because (surprise!) people start replying:

Have you considered the fact that your entire business model relies on burning fossil fuels, which destroys the climate? If you really want to save the #climate, your first step should be to figure out how to phase out all oil drilling.

— I believe her (@juliettelucie) September 26, 2018

and

Are you this #totally not into grammar? FFS. If you're going to destroy the planet by using up its remaining fossil fuels... AT LEAST DO IT IN ACTUAL SYNTAX MOTHERFUCKERS...

— Glorious Inanity (@GloriousInanity) September 27, 2018

If you manage to get past all of that (actually I didn't; I had to go to them direectly) you can find the exciting conclusion somewhere off in Tweet 6:

6/6
With the ambition to become the responsible energy major, Total is developing a blend of solutions and is building a comprehensive and diversified response that will deliver long-term growth.

Click here to learn more about it: https://t.co/c5Qd3yXyOd#MakeThingsBetter pic.twitter.com/KZp9wTppUs

— Total (@Total) September 25, 2018

That, in turn, will lead you to https://www.total.com/en/sites/default/files/atoms/files/total_climate_2018.pdf, which (gloriously) is a 404.